关于EXETER商学院08年新开专业!
前几天发现EXETER大学商学院新开了一个专业.名字叫做MSc Service Science and Management.听上去还不错.好像还有3个研究中心来支持这门专业.有达人来分析一下吗?这个专业值得去读吗?好像国内还没有类似的专业吧?
Programme overview:
New to the School of Business and Economics in 2008, the MSc Service Science and Management is an innovative programme developed in conjunction with service organisations. It provides the opportunity to learn about a new business discipline that is increasingly in demand. A unique programme, the MSc Service Science and Management builds on the successful teaching of service and operations management within the School, as well as research in the field led by the Centre for Service Research (CServ) and the Centre for Research in Strategic Processes and Operations (XSPO). The first semester equips students with core understanding of services marketing, operations, HRM and technology; the second semester brings the different disciplines together in the form of readings, seminars and a live audit of a service that takes students into a service organisation. Optional modules provide a deeper understanding of individual areas eg, managing change (especially in terms of service transformation of companies), internet marketing, events management and tools on conducting research in services.
这是它开的课:
Semester 1: September – January Core modules: Service Operations and Systems 15 credits Services Marketing and Revenue Management 15 credits People and Organisations 15 credits e-Service 15 credits Advanced Seminars in Services by 15 credits Service Practitioners and Researchers Semester 2: January – May Core modules: Advanced Seminars in Services by 15 credits Service Practitioners and Researchers Auditing a Service 15 credits Readings in Services Marketing 15 credits Select two optional modules from: Crisis, Change and Creativity in Organisations 15 credits Events Management 15 credits Internet Marketing in the Information Society 15 credits Process Information Management 15 credits Research Methodology 15 credits Understanding Consumer Behaviour 15 credits Summer: June – September One option from: Dissertation 30 credits Consulting Practicum* 30 credits Work-based Learning through Internship* 30 credits
Research Centres:
Centre for Service Research(CServ)
Physical Sciences Research Council (EPSRC)and BAE Systems
Exeter Centre for Research in Strategic Processes and Operations (XSPO)
[ 本帖最后由 jessriy 于 2008-4-27 20:48 编辑 ]
