ray888

我目前在国外学习商科，出国前我提前预习商科，金融和财会的内容， 并上了一门课叫“商科专业学术英文班” （English for Business Studies），本课程是美国和英联邦高等教育预备课程，包含了管理学、制造业、金融、销售、财会、社会学和宏观经济学中最重要的领域和内容 （此课程适合所有的商业、经济类学生）。此课程是一门针对专业方向的英语课程，它为学生提供该专业方向的词汇，专业方面的预备知识及专业的英文表述方式。 因为上了这门课，对我帮助特别大，上课能听懂90%以上的内容。 课程的网站是瑞德教育咨讯网：http://www.ruidebj.com/course.php

我将把课程的练习和标准答案Post一部分，希望对大家有帮助。

ray888

商科专业英文练习

市场营销

Match up the words or expression on the top with the definitions below.

1. Distribution channel. 2. to launch a product 3. market opportunities 4. market research

5. market segmentation 6. packaging 7. point of sale 8. product concept 9. product features

10. sales representative

A. all the companies or individuals involved in moving a particular good or service from the

producer to the consumer.

B. an idea for a new product, which is tested with target consumer before the actual product is

developed

C. attributes or characteristics of a product: quality, price, reliability, etc.

D. dividing a market into distinct groups of buyers who have different requirements or buying

habits

E. places where goods are sold to the public- shops, stores, kiosks, market stalls, etc.

F. possibilities of filling unsatisfied needs in sectors in which a company can produce goods

or services

G. someone who contacts exists and potential customers, and tries to persuade them to buy goods

or services

H. collecting, analyzing and reporting data relevant to a specific marketing situation(such as

a proposed new product)

I. to introduce a new product onto the market

J. wrappers and containers in which products are sold

http://www.ruidebj.com/course.php

ray888

上个练习的标准答案是:

市场营销

1 A 2 I 3 F 4 H 5 D 6 J 7 E 8 B 9 C 10 G

http://www.ruidebj.com/course.php

ray888

商科专业英文练习

市场营销

Here is a definition of marketing. Complete it by inserting the following verbs in the gaps.

design develop identify influence modify persuade

Marketers have to(1) ………….or anticipate a consumer need; (2) ……………. a product or

service that meets that need better than any competing products or services;

(3) ……………..target customers to try the product or service; and, in the long term,

(4) …………… it to satisfy changes in consumer needs or market conditions. Marketers can

(5) …………. particular features, attractive packaging, and effective advertising, that will

(6) …………… consumers’ wants. Marketing thus begins long before the product or service is

put on the market; it combines market research, new product development, distribution,

advertising, promotion, product improvement, and so on.

http://www.ruidebj.com/course.php

ray888

市场营销

1 identify 2 develop 3 persuade 4 modify 5 design 6 influence

http://www.ruidebj.com/course.php

phoebe0630

谢谢

ray888

商科专业英文练习

3．管 理 Management

Complete the following sentences with these words.

achieved board of director communicate innovations manageable

performance resources setting supervise

1. Managers have to decide how best to allocate the human, physical and

capital ………….. available to them.

2. Managers – logically – have to make sure that the jobs and tasks given to their

subordinates are …………… .

3. There is no point in …………. objectives if you don’t ……………….them to

your staff.

4. Managers have to ……………… their subordinates, and to measure, and try to

improve, their …………….. .

5. Managers have to check whether objectives and targets are being ……………. .

6. A top manager whose performance is unsatisfactory can be dismissed by the

company’s ……………. .

7. Top manager are responsible for the ………………. That will allow a company to adapt to a changing world.

[此贴子已经被作者于2005-1-26 11:36:19编辑过]

ray888

3．管 理

1 resources 2 manageable 3 setting, communicate 4 supervise, performance

5 achieved 6 board of directors 7 innovations

ray888

商科专业英文练习

4．会计(1) Types of Accounting

Match up the words or expression on the top with the definitions below.

1. bookkeeping 2.accounting 3.managerial accounting 4.cost accounting 5.tax

accounting 6.auditing 7.‘creative accounting’

A. calculating an individual’s or a company’s liability for tax

B. writing down the details of transactions(debits and credit)

C. keeping financial records, recording income and expenditure, valuing assets and liabilities, and so on

D. preparing budgets and other financial reports necessary for management

E. inspection and evaluation of accounts by a second set of accountants

F. using all available accounting procedures and tricks to disguise the true financial position of a company

G. working out the unit costs of products, including materials, labour and all other expenses

ray888

上个练习的标准答案

4．会计(1)

1 B 2 C 3 D 4 G 5 A 6 E 7 F

ray888

商科专业英文练习

5．会计(2) Accounting

There are some of the common terms in accounting. Match them up

with the definitions below:

assets liabilities turnover depreciation(GB) or amortization(US)

creditors(GB) or account payable(US) debtors(GB) or account receivable(US)

overheads(GB) or overhead(US) earning or income shareholders(GB) or

stockholders(US) stock(GB) or inventory(US)

1. a company’s owners

2. the revenues received by a company during a given period, minus the cost of sales,

operating expenses, and taxes

3. all the money that a company will have to pay to someone else in the future,

including taxes, debts, and interest and mortgages payment

4. the amount of business done by a company over a year

5. anything owned by a business(cash investments, buildings, machines, and so on)

that can be used to produce goods or pay liabilities

6. the reduction in value of a fixed asset during the years it is in use(charged against

profits)

7. sums of money owned by customers for goods or serviced purchased on credit

1. sums of money owned to suppliers for purchase made on credit

2. (the value of) raw materials, work in process, and finished products stored ready

for sale

3. the various expenses of operating a business that cannot be charged to any one

product, process or department

ray888

上个练习的标准答案

5. 会计(2)

1 shareholders or stockholders 2 earnings or income 3 liabilities 4 turnover

5 assets 6 depreciation or amortization 7 debtors or accounts receivable

8 creditors or accounts payable 9 stock or inventory

10 overheads or overhead

These are all basic and important terms related to accounting. Unfortunately,

several of them differ in British and American English. Fortunately, business

students are likely to be familiar with most of these terms in their own language,

and so should not have too many problems with understanding the concepts.

ray888

商科专业英文练习

6. 股 票 Stocks and Shares

Match up the following words and definitions.

Blue chips defensive stock growth stock insider share-dealing

institutional investors mutual fund market-maker portfolio

stockbroker

1. a company that spreads investors’ capital over a variety of securities

2. an investor’s selection of securities

3. a person who can advise investors and buy and sell shares for them

4. a stock in a large company or corporation that is considered to be a secure

investment

5. a stock – in an industry not much affected by cyclical trends – that offers a good

return but only a limited chance of a rise or decline in price

6. a stock – which usually has a high purchasing price and a low current rate of

return – that is expected to appreciated in capital value

7. a wholesaler in stocks and shares who deals with brokers

8. financial organizations such as pension funds and insurance companies which own

most of the shares of all leading companies(over 60%, and rising)

9. the use of information not known to the public to make a profit out of buying or

selling shares

ray888

上个练习的标准答案

6. 股 票

1 mutual fund 2 portfolio 3 stockbroker 4 blue chip 5 defensive stock

6 growth stock 7 market-maker 8 institutional investors

9 insider share-dealing

ray888

商科专业英文练习

7. 证 券(1) Bonds

Match up the words or phrases on the top with the corresponding ones

below.

1. investor 2. issuing bonds 3. principal 4. maturity 5. pension funds

6. buy – and – hold investors 7. non – payment 8. price appreciation

9. price depreciation 10.capital gains

A. the amount of a loan

B. borrowing money

C. date at which the money will be returned

D. fall in interest rates

E. keep their bonds till maturity

F. default

G. profits on the sale of assets

H. providers of funds

I. retirement money

J. rise in interest rate

ray888

上个练习的标准答案

7. 证 券(1)

1 H 2 B 3 A 4 C 5 I 6 E 7 F 8 D 9 J 10 G

ray888

商科专业英文练习

8. 证 券(2) Bonds

Match up the words or expression on the top with the definitions below.

1. equity financing 2. debt financing 3. bearer certificate 4. liquid

5. par 6. coupon 7. yield

A. a security whose owner is not registered with the issuer

B. easily sold (turned into cash)

C. the rate of interest paid by a fixed interest security

D. the rate of income an investor receives taking into account a security’s

current price

E. issuing bonds

F. issuing shares

G. nominal or face value (100%)

ray888

上个练习的标准答案

8. 证 券(2)

1 F 2 E 3 A 4 B 5 G 6 C 7 D

ray888

商科专业英文练习

9. 生 产 Production

These are some basic words used in relation to industrial production. Match them up with

the definitions below.

Capacity component inventory lead time location outsourcing or contracting out

plant subcontractor

1. any company that provides goods and services for another one

2. any of the pieces or parts that make up a product, machine, etc

3. buying products or processed materials from other companies rather than manufacturing them

4. the (maximum) rate of output that can be achieved from a production process

5. the buildings, machines, equipment and other facilities used in the production process

6. the geographical situation of a factory or other facility

7. the stock of any item or resource used in an organization(including raw materials, parts,

supplies, work in process and finished products)

8. the time needed to perform an activity(i.e. to manufacture or deliver something)

ray888

上个练习的标准答案

9. 生 产

1 subcontractor 2 component 3 outsourcing or contracting out

4 capacity 5 plant 6 location 7 inventory 8 lead time